Entrepreneurial marketing strategy and customer loyalty: An empirical evidence from coffee shops

For many decades, the main focus of successful businesses has been customer orientation. However, role entrepreneur in shaping landscape marketing and business performance was recognized recently. Entrepreneurial (EM) is described as done by entrepreneurs or owners entrepreneurial employing different strategies that are distinct from typical textbook to attract new businesses. In EM, a crucial actor process (Adel et al., 2020). Grounded on concept performance, aim this study revolves around analysing relationship among marketing, antecedents entrepreneur, loyalty. Six hundred customers who regularly visit coffee shops Muwaileh, Sharjah, were part study. The used descriptive research method. measured using five sub-variables namely, Product strategy, Pricing Promotion Behavioural Locality/Area characteristics (Al-Shaikh, 2022). Statistical techniques like analysis, reliability structural equation modelling (SEM), mean comparison tests performed found all factors have significant impact performance. It also evident antecedent well loyalty, positive influence